Call to Fashion t-shirt company: “Wear Your Insides Out!” — New Orleans, LA (Active: 2018–2020). A socially conscious T-shirt line developed as a creative venture across Etsy and Printful. Business concept, branding, and operations were developed, launching a cohesive product line with original shirt designs that defined a bold visual identity and translated the concept into a market-ready collection.
The Creativity Collective (TCC) arts support nonprofit — Klamath Falls, OR & New Orleans, LA (Active: 2007–2020). A community-based artist collective developed through a cohesive business concept and branding strategy guiding both structure and operations. Articles of incorporation, bylaws, and operational manuals were drafted and filed, along with a successful 501(c)(3) tax-exemption application, awarded in 2011. A liquor control plan for a proposed bar was written and approved by the Liquor Commission the same year. Additional filings transitioned the nonprofit as a foreign corporation for relocation to New Orleans. Work also encompassed grant writing, fundraising, and budgeting oversight, alongside hands-on PR, marketing, and graphic design.
Bridal Crawl fashion fundraiser— New Orleans, LA (Active: 2013–2018). A French Quarter pub crawl performed in wedding dresses. Conceptualized and branded as a Creativity Collective event, shaping its creative direction and overall identity. Oversaw committee formation and coordination to support execution and programming. Media coverage included The Times-Picayune (“Bridal Crawl Says I Do,” Josh Brasted, October 4, 2015, Living, D-14), The New Orleans Advocate (“Here Come the Brides,” Sherri Miller, September 21, 2014, Metro, 1-B), and The New Orleans Advocate (“Veiled Attack,” Matthew Hinton, September 26, 2013, Community, 1-G).
Fauxmosa alcohol alternative project — New Orleans, LA (Active: 2015–2020). A craft mocktail menu project designed to expand beverage options for nondrinkers in social settings. Conceptualized and branded as a Creativity Collective project, establishing its creative direction and identity. Oversaw committee formation and coordination to support execution and programming. Secured grant funding for Fauxmosa, receiving the full requested amount from the Hash Harriers Red Dress Run in New Orleans, Louisiana.
Corset Crawl / Corsetcon fashion fundraiser — New Orleans, LA (Active: 2015–2019). A pub crawl and fashion walk evolved into a fantasy costuming experience. Conceptualized and branded as a Creativity Collective project, establishing its creative direction and identity. Oversaw committee formation and coordination to support execution and programming.
Gradeuxity (Gratuity for Graduates) teen support project — New Orleans, LA (Active: 2015–2020). A life-skills-focused book awarded to high school graduates during a celebratory assembly. Conceptualized and branded as a Creativity Collective project, establishing its creative direction and identity. Oversaw committee formation and coordination.
Nolalit New Orleans history initiative — New Orleans, LA (Active: 2015–Present). A book club celebrating New Orleans culture through local literature and related field trips. Conceptualized and branded as a Creativity Collective project, establishing its creative direction and identity. Oversaw committee formation and coordination.
The Creative Resource Directory (CRD) artist directory — New Orleans, LA (Active: 2015–2019). A web-based directory showcasing the local creative and cultural economy, developed through concept and branding direction for The Creativity Collective project. Included committee formation and oversight. CRD was a finalist in the Art-Based Business pitch competition curated by the Downtown Development District, The Idea Village, and Entrepreneur Week.
Leprecrawl fashion fundraiser — New Orleans, LA (Active: 2015–2017). A leprechaun-themed pub crawl and block party developed through concept and branding direction for The Creativity Collective event. Included committee formation and oversight.
Artventure family art initiative — Klamath Falls, OR (Active: 2011–2012). A youth-focused art excursion showcasing a developing arts district. Concept and branding were developed for The Creativity Collective event, along with the formation and oversight of the committee. A grant was written for the project, receiving $4,800 from the Transient Room Tax Grant in 2012.
Creativity Theater performance community — Klamath Falls, OR (Active: 2011–2012). A series of three conceptual haunted houses: Cadaver Kitchen #1, Cadaver Kitchen #2, and Field of Screams. Developed the concept and branding direction for The Creativity Collective, including committee formation and oversight. Managed a volunteer team of 40 participants of all ages for Field of Screams. Generated $20,000 in admission revenue for the 2012 production.
The Artisan’s Almanac arts magazine — New Orleans, LA (Active: 2011–2012). The Creativity Collective’s cultural arts magazine was developed through concept and branding direction. Contributions included writing multiple articles and advertising copy for the full-color publication, as well as producing photography used in stories, advertisements, and covers (88 images in the first edition and 62 in the second). Generated $21,437 in print advertising sales across both editions.
Passionlab nonprofit art gallery — Klamath Falls, OR (Active: 2009–2011). A gallery showcasing modern art from local artists and members. Concept development and branding were led for The Creativity Collective project, along with committee formation and oversight.
Zeallab music education and performance initiative — Klamath Falls, OR (Active: 2009–2011). An all-ages live music venue, dance studio, and band practice space. Concept development and branding were led for The Creativity Collective project, alongside committee formation and oversight.
Christmas in Flight festival theme — Klamath Falls, OR (Active: 2010). A citywide Snowflake Festival theme was selected through a competitive concept contest. The project included the creation of original T-shirt merchandise developed for public sale and event branding.
Contemporary Arts Kitchen arts venue— Klamath Falls, OR (Active: 2009–2010). A 10,000-square-foot art compound featuring a café, children’s area, and multi-use creative space. Developed branding for The Creativity Collective venue, along with staff creation and operational oversight.
Legacy of Bravery veterans support project — Klamath Falls, OR (Active: 2008–2011). A multimedia van tour, website, and gallery exhibition narrating the WWII veteran experience through storytelling and archival presentation. The project included concept development, branding, and full creative direction, as well as committee formation and oversight. It was recognized by Southern Oregon Magazine as “Best of Southern Oregon.” Funding was secured through a Transient Room Tax Grant, awarding $3,000 of the $5,000 requested in 2009. Press coverage included Jill Aho’s “The Stories Behind the Names,” Herald and News (February 26, 2009, Book of Lists, pp. 48–49).
Graphic Design as Art Form gallery show — Klamath Falls, OR (Active: 2009). An exhibition highlighting graphic design as a form of visual art, developed through concept, branding, and advertising, including full art show creation and presentation.
Optilux Design Incorporated, advertising company — Klamath Falls, OR (Active: 2007–2011). Founded in collaboration with partner Mike Stier, the studio developed concept, branding, and advertising for a range of clients and campaigns. Work included press releases, photo and video assets, websites, brand identities, print materials, corporate histories, and social media content for businesses and events. Managed large-scale event production including Red White and Blue – Forever, Thank You (2010), a two-day tribute honoring Oregon veterans featuring a free catered meal, honorary medal ceremony, speakers, resource expo, and showcases of veteran books, film, and music across multiple venues. Client work included Jordan Essentials (2010–2011), producing trade-show displays, posters, flyers, and a website for a bath and body line; Wendy Ronco-Smith (2010), creating fact sheets and rack cards for a real estate agent; Trish Seiler (2009), developing website and photography for a council re-election campaign; and Wild Irish Gerry (2008), producing posters, business cards, website, and corporate history for a folk musician. Additional contributions included full event collateral for Red White and Blue – Forever, Thank You (2009–2010), including schedule content, photography, copywriting, PowerPoint, brochures, postcards, and posters.
